Respect and Empower Communications Strategy

Respect

Empower

Gender-Based Violence Communications Strategy 2024

Asia and the Pacific

Respect

Empower

Gender-based Violence Communications Strategy 2024

Goal

UNFPA is recognised as a thought leader and partner of choice in evidence-based,

data-driven interventions in GBV prevention and response in the Asia-Pacific

Asia and the Pacific

Respect

Empower

Gender-based Violence Communications Strategy 2024

UNFPA is recognised as a thought leader and partner of choice in evidence-based,

data-driven interventions in GBV prevention and response in the Asia-Pacific

Goal

UNFPA APRO is a recognised and authoritative voice in the area of gender-based violence, including emerging trends in GBV.

UNFPA APRO produces high-quality communications assets (photo, video, audio) in partnership with COs.

UNFPA APRO cultivates a collaborative community of practice amongst CO GBV and comms personnel.

UNFPA APRO is recognised as a trusted organisation in prevention of GBV in emergencies.

Outcomes

Asia and the Pacific

Respect

Empower

Gender-based Violence Communications Strategy 2024

UNFPA APRO is a recognised and authoritative voice in the area of gender-based violence, including emerging trends in GBV.

UNFPA APRO produces high-quality communications assets (photo, video, audio) in partnership with COs.

UNFPA APRO cultivates a collaborative community of practice amongst CO GBV and comms personnel.

UNFPA APRO is recognised as a trusted organisation in prevention of GBV in emergencies.

Outcomes

Number of impact stories produced on GBV programme activities and results

Number of videos produced for Facebook/Instagram

Production and disemination of monthly e-bulletin

Dissemination of social media content and impact stories on prevention of GBV in emergencies

Indicators

Maintenance of UNFPA APRO GBV microsite

Number of articles disseminated on LinkedIn

Number of web stories and press releases on GBV research

Number of COs with high-quality photos for gender programming

Facilitate knowledge sharing between communications and GBV personnel

Number of media mentions or external blog posts of UNFPA GBV research and activities

Maintenance of ‘Respect and Empower’ campaign page on asiapacific.unfpa.org

Number of guest spots on regional podcasts

Number of ‘Day in the Life’ videos published

Asia and the Pacific

Respect

Empower

Gender-based Violence Communications Strategy 2024

January	February	March	April	May
Respect and Empower campaign strategy kNOwVAWdata communications and course promotion strategy kNOwVAWdata course promotion materials (flyers, LinkedIn posts, video scripts, testimonials) January e-bulletin Re-fresh of Respect and Empower campaign pages 2 x news items/media releases/web stories List of potential podcasts for guest spots	Identify 5 x COs for potential ‘Day in the Life’ videos Identify blogs and podcasts for guest spots Draft list of LinkedIn articles created from existing content/publications Refresh of GBV microsite Refresh GBV webpage February e-bulletin	Schedule social media content March e-bulletin Update campaign page Update microsite	Schedule social media content April e-bulletin Update campaign page Update microsite	Schedule social media content May e-bulletin Update campaign page Update microsite

Asia and the Pacific

Social Media Channels

@unfpaasiapacific

@knowvawdata

@unfpaasiapacific

@knowvawdata

@unfpaasiapacific

Asia and the Pacific

Delivering a world where

every pregnancy is wanted,

every childbirth is safe,

and every young persons

potential is fulfilled.